How can the heritage sector engage the mainstream public? Webinar

Webinar: Climate change – how can the heritage sector engage the mainstream public? – 25 July 2017, 3pm BST

An interactive webinar with George Marshall from Climate Outreach, hosted by Sara Penrhyn Jones from Bath Spa University was held in July 2017. George’s most recent book, ‘Don’t Even Think About It: Why Our Brains Are Wired To Ignore Climate Change’ (Bloomsbury US, 2014), explores the psychology of climate change, and was written for a general public audience. In this webinar, he will bring his expertise on climate communication very specifically to the heritage sector.

How can we use our resources and skills to play a useful, educational role on climate change? Most importantly, what kind of climate narratives are proven to be compelling and effective? This may involve some radical rethinking of old assumptions, as we consider, more consciously, the kind of language and strategies that we use.

Comments or questions?

Email us: Sara Penrhyn Jones (discussion moderator): s.jones3@bathspa.ac.uk

Tweet questions to the moderator in advance, or as part of the live webinar: @saraPjones. Or just use the hashtag: #heritage4climate.

Interested, but can’t make it? Let us know, and we’ll send you a link to the uploaded webinar later on. You can still send in comments or questions in advance!

This webinar is part of a collaboration between an academic team and other partners researching heritage in times of climate change: Bath Spa University; Kings College London; University of Exeter; Manchester Museum; National Trust; International National Trusts Organisation; Newport Restoration Foundation; National Museum of World Culture, Gothenburg and Climate Outreach. This work follows on from a project called ‘Troubled Waters’, funded by the Arts and Humanities Research Council UK. It is happening because the UK heritage sector has expressed a desire to communicate climate change with the public, but also a need for more support, dialogue and advice. For more information, see: corddirdyfroedd.org and enduringconnections.com

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